PLD Winter Mini-Conference: Early Afternoon Sessions
1:15 - 2:30
Attendees are to choose one of the following sessions to attend.
How to Market to People Not Like You: The New Market Segmentation
Speaker: Kenja Purkey
Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn’t simply mean racial diversity. By recognizing these differences and tailoring your product, message or marketing efforts to reflect consumers’ uniqueness, you are validating the importance of a consumer group.
Cultivating Creativity and Imagination in Children and Teens
Speaker: Laura Tucker, Homewood Public Library
Speaker: Alyssa Jewell, Hoover Public Library
Speaker: Eve Parker, Avondale Public Library
Speaker: Matt Layne, Emmet O’Neal Library
Join a conversation about cultivating creativity and imagination in children and teens by focusing on unique collections, community collaborations and inventive programming.
Ways to Exercise and Relieve Stress at Work
Speaker: Russell Lee, Birmingham Public Library, Central
This presentation will teach participants how to get in some quick exercise using their work environment and how to relieve tension during those stressful moments at work. This session will be interactive and will also include a mini lecture. After completion of this session you will be able to gauge your level of physical exertion, check your pulse rate, and perform basic functional exercises and stretches. Participants should dress in clothing that will allow them to move comfortably. Participants will be asked to fill out a Physical Activity Readiness Questionnaire at the beginning of the session.
“Thinking Outside of the Bag” - New Takes on Brown Bag Programs!
Speaker: Jessica Ross, Washington County Public Library
Speaker: Gina Wilson, Thomasville Public Library
Jessica and Gina will share their success stories and new twists on adult programs, both in-house and out in the community. Learn about alternatives for traditional brown bag programs, grants to begin/support new programs, and ways to incorporate technology training into lunch-time services.